Lorenti Tokyo & Seoul Silver Touch Purple Shampoo | Anti-Yellow · For Blondes · Perfect Platinum

Yellow ruins your blonde. Purple saves it.

That yellowish tone that appears weeks after you bleach your hair. That blonde that starts golden and ends up dull. That feeling that your color lasts less and less, no matter how much you spend at the salon.

Yellow is not your colorist's fault. It's chemistry. And chemistry is neutralized with violet pigments.

What if you could maintain your perfect platinum blonde between salon visits?

The purple shampoo that neutralizes yellow and restores platinum

Lorenti Tokyo & Seoul Touch of Silver Purple Shampoo combines high-concentration violet pigments with a Multi-Pro Vitamin complex to neutralize unwanted yellow and golden tones, restore coolness and luminosity to blonde hair, and maintain perfect platinum between salon visits.

Inspired by the hair perfection standards of Tokyo and Seoul — where platinum blonde is an art form — this shampoo is the essential ally for every blonde who wants to keep their color at its best.

For blonde, bleached, and grey hair. For the platinum that deserves to last.

What you'll notice from the first washes:

• Yellow neutralized from the first use
• Cooler, more luminous blonde that lasts longer between visits
• Purer, more intense platinum with each wash
• Whiter, brighter grey hair without yellowish tones
• More uniform color from root to tip
• Nourished hair thanks to the multivitamin complex

"I already use purple shampoo and the yellow keeps coming back"

Because pigment concentration matters. A purple shampoo with low pigmentation doesn't neutralize — it only lightens slightly.

Lorenti's Touch of Silver has a concentration of violet pigments formulated to neutralize even the most intense yellows, while the multivitamin complex cares for bleached fibers to make the color last longer and keep hair healthy.

It's not just any purple shampoo. It's the one that really works.

Is it for you?

• Your hair is blonde, bleached, or grey
• You notice unwanted yellow or golden tones in your color
• Your blonde loses coolness and luminosity quickly
• You want to maintain perfect platinum between salon visits
• You're looking for a purple shampoo with real, effective pigmentation

Use it this way for maximum neutralization:

1. Apply to wet hair and distribute well throughout the hair
2. Leave on for 3-5 minutes for standard neutralization
3. For greater intensity, leave on for up to 10-15 minutes
4. Rinse completely with cold water
5. Use 1-2 times per week depending on the intensity of the yellow

For blonde, bleached, and grey hair. Adjust exposure time according to desired results.

Your blonde deserves to be platinum. Every time you wash it.