{"product_id":"lorenti-tokyo-seoul-champu-morado-touch-of-silver-anti-amarillo-para-rubias-platino-perfecto","title":"Lorenti Tokyo \u0026 Seoul Silver Touch Purple Shampoo | Anti-Yellow · For Blondes · Perfect Platinum","description":"\u003ch2\u003eYellow ruins your blonde. Purple saves it.\u003c\/h2\u003e\u003cp\u003eThat yellowish tone that appears weeks after you bleach your hair. That blonde that starts golden and ends up dull. That feeling that your color lasts less and less, no matter how much you spend at the salon.\u003c\/p\u003e\u003cp\u003eYellow is not your colorist's fault. It's chemistry. And chemistry is neutralized with violet pigments.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat if you could maintain your perfect platinum blonde between salon visits?\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eThe purple shampoo that neutralizes yellow and restores platinum\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eLorenti Tokyo \u0026amp; Seoul Touch of Silver Purple Shampoo\u003c\/strong\u003e combines high-concentration violet pigments with a \u003cstrong\u003eMulti-Pro Vitamin\u003c\/strong\u003e complex to neutralize unwanted yellow and golden tones, restore coolness and luminosity to blonde hair, and maintain perfect platinum between salon visits.\u003c\/p\u003e\u003cp\u003eInspired by the hair perfection standards of Tokyo and Seoul — where platinum blonde is an art form — this shampoo is the essential ally for every blonde who wants to keep their color at its best.\u003c\/p\u003e\u003cp\u003eFor blonde, bleached, and grey hair. For the platinum that deserves to last.\u003c\/p\u003e\u003ch2\u003eWhat you'll notice from the first washes:\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eYellow neutralized\u003c\/strong\u003e from the first use\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCooler, more luminous blonde\u003c\/strong\u003e that lasts longer between visits\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePurer, more intense platinum\u003c\/strong\u003e with each wash\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhiter, brighter grey hair\u003c\/strong\u003e without yellowish tones\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMore uniform color\u003c\/strong\u003e from root to tip\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eNourished hair\u003c\/strong\u003e thanks to the multivitamin complex\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003e\"I already use purple shampoo and the yellow keeps coming back\"\u003c\/h2\u003e\u003cp\u003eBecause pigment concentration matters. A purple shampoo with low pigmentation doesn't neutralize — it only lightens slightly.\u003c\/p\u003e\u003cp\u003eLorenti's \u003cstrong\u003eTouch of Silver\u003c\/strong\u003e has a concentration of violet pigments formulated to neutralize even the most intense yellows, while the multivitamin complex cares for bleached fibers to make the color last longer and keep hair healthy.\u003c\/p\u003e\u003cp\u003eIt's not just any purple shampoo. It's the one that really works.\u003c\/p\u003e\u003ch2\u003eIs it for you?\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eYour hair is \u003cstrong\u003eblonde, bleached, or grey\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003eYou notice \u003cstrong\u003eunwanted yellow or golden tones\u003c\/strong\u003e in your color\u003c\/li\u003e\n\n\u003cli\u003eYour blonde \u003cstrong\u003eloses coolness and luminosity\u003c\/strong\u003e quickly\u003c\/li\u003e\n\n\u003cli\u003eYou want to \u003cstrong\u003emaintain perfect platinum\u003c\/strong\u003e between salon visits\u003c\/li\u003e\n\n\u003cli\u003eYou're looking for a purple shampoo with \u003cstrong\u003ereal, effective pigmentation\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eUse it this way for maximum neutralization:\u003c\/h2\u003e\u003col\u003e\n\n\u003cli\u003eApply to wet hair and distribute well throughout the hair\u003c\/li\u003e\n\n\u003cli\u003eLeave on for \u003cstrong\u003e3-5 minutes\u003c\/strong\u003e for standard neutralization\u003c\/li\u003e\n\n\u003cli\u003eFor greater intensity, leave on for up to \u003cstrong\u003e10-15 minutes\u003c\/strong\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003eRinse completely with cold water\u003c\/li\u003e\n\n\u003cli\u003eUse \u003cstrong\u003e1-2 times per week\u003c\/strong\u003e depending on the intensity of the yellow\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eFor blonde, bleached, and grey hair. Adjust exposure time according to desired results.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour blonde deserves to be platinum. Every time you wash it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Lorenti","offers":[{"title":"Default Title","offer_id":58534558499164,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/5182\/2684\/files\/lorenti-touch-of-silver-purple-shampoo-foto-profesional.png?v=1785766649","url":"https:\/\/malainfluenciashop.com\/en\/products\/lorenti-tokyo-seoul-champu-morado-touch-of-silver-anti-amarillo-para-rubias-platino-perfecto","provider":"MALAINFLUENCIASHOP ","version":"1.0","type":"link"}